UD Trucks continues to roll out its 90th anniversary campaign, which began in Japan in April. Following the launch of video footage from Indonesia in June as part of the Master of the Truck global digital campaign, Thailand proudly introduces its own version in July. Watch it here: https://youtu.be/5E49zhnNN4w
The video depicts a Muay Thai fighter and a driver of the heavy-duty Quester truck; two individuals who are committed to mastering their craft. The video shows them training together, symbolizing UD Trucks’ commitment to innovation and the pursuit of developing trucks that put drivers first, always exceeding expectations.
The digital campaign embodies “Keep on Challenging” ethos, and will be implemented across Asia, the Middle East, Africa, Australia, and other markets in advance of the anniversary of the company’s founding in December.
Master of the Truck series
- Japan version released in April
Master of the Truck “Mind of the Master” [JAPAN] – YouTube - Indonesian version released in June
Master of the Truck “Take the Lid with You” [INDONESIA]