UD Trucks continues to roll out its 90th anniversary global campaign, which began in Japan in April. Following Indonesia in June and Thailand in July, the Master of the Truck digital campaign in August features video footage from MEENA (Middle East and North Africa):　

The video embodies strength and resilience, following an elite runner and the heavy-duty Quester as they navigate challenging mountainous terrain. Shot in Fujairah, located at the northern tip of the United Arab Emirates, the runner and truck loaded with 40-tons of cargo are shown powering along rocky, steep surfaces in sweltering temperatures of 45 degrees Celsius.

The digital campaign is being rolled out in major UD Trucks markets around the world through the end of the year.

Master of the Truck series:

• Japan (April)
  Master of the Truck “Mind of the Master” [JAPAN] – YouTube
  
• Indonesia (June)
  Master of the Truck “Take the Lid with You” [INDONESIA]
  
• Thailand (July)
  Master of the Truck “Together with Every Fighter on the Road” [THAILAND]
  
• Middle East & North Africa (August)
  Master of the Truck “Moving Mountains” [MIDDLE EAST&NORTH AFRICA]