The final chapter in the Master of the Truck video series, which is part of UD Trucks 90th anniversary campaign, features South America.
URL: Master of the Truck “A Legacy That Moves the Future” [South America]
Starting in Japan this April, the campaign was conducted across seven markets, with each creating breathtaking footage that showcases the superior driving performance and functionality of the UD vehicle.
The final instalment from South America opens with a truck driver in a striking red cab, pulling a tanker trailer with his Quester. He departs from Antofagasta, Chile’s major trade port, and traverses desert terrain and salt flats at over 2,000 meters above sea level, heading for Bolivia’s Uyuni Salt Flats. Reunited with his beloved daughter at 4,200 meters above sea level, the father entrusts her with the future of the truck and the family business. She then dashes off across the vast salt flats.
The video juxtaposes the daughter’s journey as she takes it upon herself to become a truck driver — transcending generations and gender stereotypes — ready to tackle the road ahead and any challenge that awaits
Master of the Truck series:
- Japan (April)
Master of the Truck “Mind of the Master” [JAPAN] – YouTube - Indonesia (June)
Master of the Truck “Take the Lid with You” [INDONESIA] - Thailand (July)
Master of the Truck “Together with Every Fighter on the Road” [THAILAND] - Middle East & North Africa (August)
Master of the Truck “Moving Mountains” [MIDDLE EAST&NORTH AFRICA] - Australia (October):
Master of the Truck “A Special 90th Delivery” [Australia] - South Africa (November):
Master of the Truck “Conquering the Storm” [South Africa]