UD Trucks continues to roll out its 90th anniversary global campaign, which began in Japan this April. The sixth video in the Master of the Truck digital campaign features South Africa.
URL: Master of the Truck “Conquering the Storm” [South Africa]
Titled “Conquering the Storm” this video contrasts the lives of a game ranger and truck driver at work in the field, showing how each of them carries out their duties with professionalism and discipline amid unpredictable conditions. It depicts Quester and its driver navigating South Africa’s unique landscapes and challenging terrain, safely reaching their destination on time and exemplifying true truck mastery.
This digital campaign is being rolled out to major UD Trucks markets around the world through the end of the year.
Master of the Truck series:
- Japan (April)
Master of the Truck “Mind of the Master” [JAPAN] – YouTube - Indonesia (June)
Master of the Truck “Take the Lid with You” [INDONESIA] - Thailand (July)
Master of the Truck “Together with Every Fighter on the Road” [THAILAND] - Middle East & North Africa (August)
Master of the Truck “Moving Mountains” [MIDDLE EAST&NORTH AFRICA] - Australia (October)
Master of the Truck “A Special 90th Delivery” [Australia]